April 2009
BRIEF: Design next year's annual report for the Scout Association.
A key aim of today’s Scout Association is to recruit and retain adult volunteers to cope with a rise in its members; this report provides an opportunity to show parents and friends the value of scouting and detail plans to become a more progressive movement. It is understood that readers may not have much time or energy to read an annual report so the information is structured to communicate key statements in colourful illustrations to engage the reader. The juxtaposition of rough woodblock typography and vibrant colour create a contemporary, adventurous and recognisable visual language.
